Generation Y

Generation Y is workforce which are younger generations. So as younger people, full of energy, confidence, learn fast, time are their predominances. So Generation Y can bring energy to a company. So how to movative them, train them is very important. Here are some pieces of advice obout movative Generation Y:
They are looking for work/life balance
They want to be heard and valued
They need regular recognition
They want to work somewhere fun
They are motivated by challenge and a collaborative environment

However, i think there are still some problems may happen.
1.Generation Y usually have less experience, and easier to make mistakes.
2.Generation Y are more flippancy, they more likely to change jobs.
3.After spend long time train Generation Y, they may leave the company, it's not good for company.
4.Generation Y sometimes they are too confident, they want high wages but do less work.

YouTube - Barack Obama Pre-Inauguration Speech 2009-01-21

Internet Browser: IE vs Firefox

As we know, Microsoft monopolize many software such as IE, OFFICE, FRONTPAGE... Because most of computers use windows operating system. So customers will default to use the softwares which with this operating system. After customers learn how to use these softwares and can use them easily, they may not want to use others softwares which are have the same fuction. Google has itself Internet Browser firefox. So how google break this monopoly and replace IE?
I've got some ideas, or some ideas which google is trying to do.
1.Make Browser more convenient and more easy to use. As the developing of technology, computer have more and more functions. But customers want it more easy to use and more simple.
2.Make it more safer. Virus is one of the biggest problems of computer, and most of virus are come through Browser. And also can protect customers password. So make it more safer, custumers will more likely to use it.
3.Cooperate with other websites and softwares. If firefox is better than IE, how customers know that? They can Cooperate with other websites and softwares. e.g. In some websites if people want to watch some videos or read something, it must use firefox to read it. In software, they can put firefox and popular software together, after people fix one software, it will ask if they want to fix firefox as well?
4.Advertising. I think advertising is easier for google. Google itself is a big website and it's a good place to advertising, so it have lower cost to advertising.

Shortcut Guide: How to start your own £100,000 a year internet business

This report is talking about how to start internet business.
1. The most important web-wealth is market, focused on market not products.
2. what to sell?
● Find the right market and marketing methods.
●You should be fanatical about what you sell.
●We’re looking for niche markets here, not vast worldwide markets.
●your product must be easy to mail or deliver.
●Targeting people who want health/wealth/happiness. They are a large market and hungry for products too.
●Don’t even think about a product until you have the market, then make the product fit the market.
3. how your website should look?
●Corporate, slick and glitzy are your enemies.
●To be absolutely clear, here’s what to avoid:
• Logos
• Drop-down menus
• Fancy graphics
• Animations
• Sound
●pictures: 1. A product shot, if it needs one.
2. A head and shoulders shot of you, the honest-to-goodness proprietor. (But not in a suit, make it a warm, ‘I’m a normal bloke/woman’ sort of shot.)
●SHORTCUT SAYS:
When it comes to what your website looks like, you need to take into account the ‘Ten Golden Rules for KillerWebsites’...
a. NO LOGO! Nobody gives a monkey’s about your logo apart from you.
b.Mainly text.
c. No graphics. No animations.
d. No menus if possible.
e. NOTHING which leads them away from the text of your message.
f.Your sales message are what carries them through to the sale at the end.
g. Neutral background.
h. Not full width lines – too long to read.
i.Two colours maximum.
j. ALWAYS black for the ‘body text’.

4. who should design your website?
Not yourself!
SHORTCUT SAYS: Stick to your guns and make sure you find a designer who is willing to do exactly what you want them to do, keep it simple, and keep it cheap.
And remember, it is always better to get someone in – it frees your time up for working out the more important stuff.

5. How many products to sell?
One !
SHORTCUT SAYS: When you have a designer, just point them to this site and say “That’s what I want!”

6. Why do people use the internet?
People using the internet don’t want to be sold something; they want information... and THEN they might end up buying something if there isn’t a heavy sell. You MUST get your head around this because when you do, you’ll be poised to scoop out your share of internet profits.
SHORTCUT SAYS: The standard formula is ‘headache – aspirin’. The first part of your pitch talks about their ‘headache’ and sympathises with their problem. It offers some practical guidance and help. That’s the take-home content.

7. The landing page and credibility.
●Internet businesses which fail ALWAYS do so for two simple reasons:
a. Not enough traffic being driven to the website.
b. The traffic being driven to the website is not converted into a sale effectively.
SHORTCUT SAYS: Remember why your visitor came to your site in the first place. Think about the process which got them there. What KEYWORDS did they enter? They have a problem they want to solve, so they entered a keyword in a search engine or responded to a small classified advert or an email advert in an opt-in ezine. They saw your pay per click ad and clicked on it. And now here they are on your landing page.
●There are two things the internet is starved of:
• Informational Content
• Real Contact
8. How to drive traffic to your website?
● Here are the six ways we can achieve this:
1. Pay for an advert (like a Google AdWords) to appear on peoples’ searches.
2.Manipulate the search engines so that our website gets in the top spots for FREE when people
search for something. This is also called ‘Search Engine Optimisation’ and it’s why you need a decent web designer and not Glynis Jones from 43b, RubyTerraces who’s doing it as a little hobby.
Your web designer will know exactly how to get your website as close to the top of the search engines as possible. This takes more time (often several months) than buying your way in – but it’s free!
3.Tiny adverts in classified sections of newspapers. These are low cost, simple adverts which contain a headline and a website address.
4. Create your own opt-in e-zine, which has solid information but also has slots for adverts.This is how a lot of internet millionaires have managed to get where they are.
5. Put those same adverts in other people’s opt-in e-zines. But bear in mind, they will want a cut of your profits!
6. Send someone an email which persuades them to go to your website. This is email marketing, not SPAM.
●Remember to always be genuine.
There are two ways to be genuine:
1. Email list rental – Use only opt-in email lists.This would be where you rented the email list from a company which has its own email list of people who asked to receive emails on a certain topic (e.g. health). Most of the time, these lists are very unresponsive as the people who are on them usually just forgot to un-tick a box somewhere in the small print and ended up on the list.When they get an email they think they’re being spammed (even though they aren’t really). Double opt-in list rental is slightly better.This is a better quality list to rent and quite rare.This is where the person has been put on an ‘opt-in’ list but also, they have been sent a confirmation email which asks them once again if they want to be sent email messages. So they have, in fact, opted in twice. However, there’s something even better than this...
2. Create you own list –This is the best one of all.What your ultimate aim in all this should be is to build your own email database of customers as quickly as possible.Your own email list who know you and trust you (providing you’ve earned that trust!).

2008 a remarkable year for China

How best to fight the recession? +my comment

"Fears that the power of interest rates to boost the economy is failing have left The Times Monetary Policy Committee sharply split over how the Bank of England should react today.Worries that banks’ refusal to lend means that the cost of all borrowing is becoming less relevant have opened divisions over the best next move on rates.Most members of the independent panel of economic experts are warning of the mounting threat to the economy from the lending drought and on the need for aggressive and unconventional action by the Bank and Treasury to tackle the issue.But The Times MPC is deeply divided over the implications for today’s decision on interest rates, which is expected to involve a cut to under 2 per cent, a level not reached since the Bank was established in 1694.Three members call for the Bank to cut rates by a full percentage point to 1 per cent, in what would be its third drastic reduction in three months. Yet such action is opposed by three other members, who argue that rate cuts have become an irrelevant distraction. This faction calls for radical alternative steps to force more bank lending and to boost the flow of credit to businesses. It is suggested that these could include extended guarantees for the banks and perhaps direct public lending to companies.Even The Times MPC members backing a big rate cut today call for this to be coupled with unorthodox moves through so-called “quantitative easing” – pumping money into the economy and driving down commercial interest rates through the Bank buying up existing debt.Sushil Wadhwani, a former member of the Bank’s MPC, who called for a full percentage point cut in rates, said: “Rates need to get close to zero quickly and the Bank should then shift to unorthodox measures.”Bronwyn Curtis, of HSBC, agreed and also backed a one-point rate cut: “If the Bank has to go down the path of using unconventional measures, it is better to cut rates sooner rather than later to pave the way for it.”A more modest half-point rate cut was advocated by Geoffrey Dicks, of RBS, Charles Goodhart, a founding member of the Bank’s MPC, and Sir Alan Budd, former chief economic adviser at the Treasury. Professor Goodhart said that uncertainty over the state of consumer demand and new wage deals, and the weakness of the pound, justified a more cautious move.Two panel members – Sir Steve Robson, former Second Permanent Secretary to the Treasury, and Rupert Pennant-Rea, former Bank Deputy Governor – said that there was little point in cutting rates at all. Their stance was backed by Martin Weale, director of the National Institute of Economic and Social Research, who said that this meant there was also little point in voting for any rate change and opted to abstain.Sir Steve said that “it is pretty clear that cutting rates is having little effect other than to destabilise sterling in a worrying manner”. He argued that the focus should be on the “crux of the problem”, which he said was banks’ “deleveraging” and resulting lending curbs, as well a “major loss of confidence” in many parts of the economy . . . The authorities need to address these issues directly . . . this would point to actions such as open-ended guarantees for the liabilities side of banks’ balance sheets or lending directly from the Government’s balance sheet.”Mr Pennant-Rea agreed. “The best option is for the Government to guarantee bank loans, for specified purposes and for a limited period. It is high time the monetary debate concentrated on the banks.”
Source: The Times today

When recession comes, who can be the saver, to save the world? I think maybe government can lead people go out of the recession. When recession comes, usually government will cut the interest rate. Therefore people will more likely to spend money or invest than keep money in bank. So that can raise cash flow and boost the economic growth. Government should also support and encourage people to start up new business, therefore more jobs can be created. So that can reduce the unemployment. On the other hand, government should also support jobless people the be trained and help them to get a new job.