Shortcut Guide: How to start your own £100,000 a year internet business

This report is talking about how to start internet business.
1. The most important web-wealth is market, focused on market not products.
2. what to sell?
● Find the right market and marketing methods.
●You should be fanatical about what you sell.
●We’re looking for niche markets here, not vast worldwide markets.
●your product must be easy to mail or deliver.
●Targeting people who want health/wealth/happiness. They are a large market and hungry for products too.
●Don’t even think about a product until you have the market, then make the product fit the market.
3. how your website should look?
●Corporate, slick and glitzy are your enemies.
●To be absolutely clear, here’s what to avoid:
• Logos
• Drop-down menus
• Fancy graphics
• Animations
• Sound
●pictures: 1. A product shot, if it needs one.
2. A head and shoulders shot of you, the honest-to-goodness proprietor. (But not in a suit, make it a warm, ‘I’m a normal bloke/woman’ sort of shot.)
●SHORTCUT SAYS:
When it comes to what your website looks like, you need to take into account the ‘Ten Golden Rules for KillerWebsites’...
a. NO LOGO! Nobody gives a monkey’s about your logo apart from you.
b.Mainly text.
c. No graphics. No animations.
d. No menus if possible.
e. NOTHING which leads them away from the text of your message.
f.Your sales message are what carries them through to the sale at the end.
g. Neutral background.
h. Not full width lines – too long to read.
i.Two colours maximum.
j. ALWAYS black for the ‘body text’.

4. who should design your website?
Not yourself!
SHORTCUT SAYS: Stick to your guns and make sure you find a designer who is willing to do exactly what you want them to do, keep it simple, and keep it cheap.
And remember, it is always better to get someone in – it frees your time up for working out the more important stuff.

5. How many products to sell?
One !
SHORTCUT SAYS: When you have a designer, just point them to this site and say “That’s what I want!”

6. Why do people use the internet?
People using the internet don’t want to be sold something; they want information... and THEN they might end up buying something if there isn’t a heavy sell. You MUST get your head around this because when you do, you’ll be poised to scoop out your share of internet profits.
SHORTCUT SAYS: The standard formula is ‘headache – aspirin’. The first part of your pitch talks about their ‘headache’ and sympathises with their problem. It offers some practical guidance and help. That’s the take-home content.

7. The landing page and credibility.
●Internet businesses which fail ALWAYS do so for two simple reasons:
a. Not enough traffic being driven to the website.
b. The traffic being driven to the website is not converted into a sale effectively.
SHORTCUT SAYS: Remember why your visitor came to your site in the first place. Think about the process which got them there. What KEYWORDS did they enter? They have a problem they want to solve, so they entered a keyword in a search engine or responded to a small classified advert or an email advert in an opt-in ezine. They saw your pay per click ad and clicked on it. And now here they are on your landing page.
●There are two things the internet is starved of:
• Informational Content
• Real Contact
8. How to drive traffic to your website?
● Here are the six ways we can achieve this:
1. Pay for an advert (like a Google AdWords) to appear on peoples’ searches.
2.Manipulate the search engines so that our website gets in the top spots for FREE when people
search for something. This is also called ‘Search Engine Optimisation’ and it’s why you need a decent web designer and not Glynis Jones from 43b, RubyTerraces who’s doing it as a little hobby.
Your web designer will know exactly how to get your website as close to the top of the search engines as possible. This takes more time (often several months) than buying your way in – but it’s free!
3.Tiny adverts in classified sections of newspapers. These are low cost, simple adverts which contain a headline and a website address.
4. Create your own opt-in e-zine, which has solid information but also has slots for adverts.This is how a lot of internet millionaires have managed to get where they are.
5. Put those same adverts in other people’s opt-in e-zines. But bear in mind, they will want a cut of your profits!
6. Send someone an email which persuades them to go to your website. This is email marketing, not SPAM.
●Remember to always be genuine.
There are two ways to be genuine:
1. Email list rental – Use only opt-in email lists.This would be where you rented the email list from a company which has its own email list of people who asked to receive emails on a certain topic (e.g. health). Most of the time, these lists are very unresponsive as the people who are on them usually just forgot to un-tick a box somewhere in the small print and ended up on the list.When they get an email they think they’re being spammed (even though they aren’t really). Double opt-in list rental is slightly better.This is a better quality list to rent and quite rare.This is where the person has been put on an ‘opt-in’ list but also, they have been sent a confirmation email which asks them once again if they want to be sent email messages. So they have, in fact, opted in twice. However, there’s something even better than this...
2. Create you own list –This is the best one of all.What your ultimate aim in all this should be is to build your own email database of customers as quickly as possible.Your own email list who know you and trust you (providing you’ve earned that trust!).