Acting Troupe for Home Performance Hire

Teatr Rozmaitosci in Warsaw, Poland, offer clients an in-home theatrical performance form a group of professional actors-what a party or dinner novelty!
http://www.springwise.com/entertainment/teatr_rozmaitosci
This is a new business idea which is a kind of service. Their customers are the people who feel lonely and bored at home and also they are not definitely poor. But why people choose to have this service instead of going to theater? I think probably most of people will prefer to go to theater or cinema. So I think it’s difficult to make this idea work and let business make more profit. But when someone have a big party and celebrate some festival at home, maybe they would like to ask this service. And some old people who can’t go out will like this service. So it still have some market. This is a new idea, so how to let other people know this service is very important, and different customers like different shows, so they should have many chooses for customers. If they want to do this business in other countries, location and culture are the other tings they need to consider.