Soccer Ball Vending Machine

Nike has developed football vending machines-perfect for special edition balls that are not available in normal retail channels. As Nike stared this program in Singapore in 2005, these machines should be starting to turn up on second-hand marker and thus offer an interesting business proposition.
www.mediabuyerplanner.com/2005/09/19/nike launches soccer ball/
The U.S.P. of this business idea is the special edition ball. But why sell them in vending machine? I don’t think it’s really good idea. Using vending can reduce the cost that’s true. But if balls are really specially, maybe someone wants to steal them. And also selling balls need more space then selling sweets and drinks in vending machine. So if they want to sell more we must make it bigger.
I think they can put vending machines which are selling cheap balls near football playground or park.